As you know, search engine optimization (or SEO) is essential to attract consumers to your site. However, SEO is constantly changing, so it’s important to stay up to date with the latest trends to ensure. the effectiveness of your digital strategies SEO trend.
Does your site stagnate on the second or even the third page? Don’t stubbornly stick to the same tactics. It might be time for you to switch to the latest SEO strategies.
Moreover, the problem with old strategies is that not only are they mostly ineffective. But some of them like keyword stuffing can even have a negative impact on your positioning.
Therefore, it is imperative that you continually adapt your strategies to the latest SEO trend. To help you out, we’ve listed the latest SEO trend that will gain momentum in 2022.
Artificial intelligence will play a greater role in SEO Trends
As artificial intelligence (AI) continues to change the way people interact with content online. It will also begin to play a key role in your SEO strategy. Of particular interest is Google’s RankBrain AI algorithm, as it is likely to become one of. The most important ranking factors for Google’s results pages in 2022. Since Google revealed it in 2015, many companies have wondered how this will affect their SEO trends.
How can you adapt your content strategy to artificial intelligence For SEO Trends ?
Although Google hasn’t shared details about it. The inner workings of how RankBrain learns and analyzes content, experts believe user experience is one of its main ranking factors. Moreover, this means that click-through rate and time users spend on a website will be key factors that RankBrain will use to prioritize content. When re-evaluating your SEO strategy. Then, it is essential that you write well-organized and useful content in order to captivate and engage readers.
In 2022, don’t miss user intent
With the launch of the BERT (Bidirectional Encoder Representations from Transformers) algorithm in 2019, Google has improved. Its ability to understand the relationship between words and the intent behind a search.
Butt Bert is a new approach that made Google more responsive to users who were using voice assistants. Because yes, now people no longer type their searches they speak. And as in real life, voice requests are much more conversational and fluid. So Google had to adapt its algorithm using technologies with artificial intelligence.
But BERT was only the start. At the Google conference in 2021, the company announced a new interpretation model which they called Multitask United Model or MUM.
According to Prabhakar Raghavan, head of research at Google:
Google’s new natural language processing model is “1,000 times more powerful [than BERT] and can multitask to unlock insights in new ways.” MUM can analyze videos, images, and text in 75 languages that answer complex search queries like “I have a trek planned up to Mont Blanc, how should I prepare myself?” »
Searches and results turned upside down
However, this is the meaning of the new features announced by Google in the second half of 2021. Through the new algorithm, called MUM (Multitask Unified Model) which will be gradually rolled out over the coming months, Google wants to anticipate the intentions of its users even more. However, the physiognomy of the results will continue to change, as will the way of delivering the information.
Visual search should be one of those first changes at the beginning of the year. Through the Google Lens functionality, the user will now be able to perform visual searches as one can search for music with Shazam. Whether you are looking for the name of a plant, a piece of clothing with a printed pattern, or even the pair of sneakers of your favorite sportsman, visual search will literally uncap the discoverability of billions of information and product, previously limited. to the keyword expression.
In parallel with this new wealth of research, Google will simultaneously offer results, in multiple formats (texts, photos, video segments, audio) but also in multiple languages – up to 75 languages translated. Thus, if a French user’s search concerns information on a potential trip to Japan, Google may offer him more relevant Japanese results, directly translated, instead of less informative SEO trend content.
In addition, the competition between content will go beyond. The language barrier with Google erecting itself as a Tower of Babel with the sole aim of offering the best search experience. Interaction (in some cases vocal) with the user will also emerge. Moreover, the goal is to shorten the paths that lead to conversion by offering, even before. The user formulates, the right content at the right time to satisfy his intention. Undeniably, there is a paradigm shift in online research. Users will not directly search for pages, they will simply issue an intent and MUM will deliver. The correct answer is as if it were a “human” personal assistant. More Info